LinkedIn and the LinkedIn Academy

Benefits of using LinkedIn

With LinkedIn, you can build your brand and profile to share with others, search for work, get valuable information about searching for work, and expand your network. All of these things are aimed at putting you in touch with people who can help you advance your career and network smarter.

It is common knowledge that companies spend billions to ensure you have a certain opinion of their products, and that perception is their brand image. Your company and you as an individual will have your own brand image in your professional life, and it’s up to you to own, define, and push that brand. LinkedIn allows you to define a profile and build your own brand based on your professional and educational background, together with the personal approach that you can offer in the work place.

Building your profile

Your LinkedIn profile can become your launch pad where any visitor can get a rich and detailed idea of all the skills, experiences, and interests that you bring to a role. Unlike a resume, where you have to worry about page length and formatting, LinkedIn gives you a place to present additional information:

• Listings of groups you belong to
• Memberships or affiliations you have
• Awards and honors that you have received
• Presentations for others to view
• Professional interests
• Website links to other parts of your professional identity

 Job Searches

LinkedIn makes it easier than before to do some of the following tedious job search tasks:

• Getting a reference from a past boss or co-worker
• Finding the right person at a target company
• Finding the appropriate person to talk to about vacancies and opportunities
• Finding information about a company and position before the interview
• Searching posted job listings on a job board like the one on LinkedIn
• Sourcing information about a company and its profile in order to ‘start up’  a new business

The hidden power of LinkedIn is that it helps you find jobs you weren’t looking for or applying to directly.

You can use LinkedIn to find out more than just information about your job search. You can use this immense database of professionals to find out what skills seem to be the most popular within a certain industry and job title.

LinkedIn now has thousands of detailed Company Profiles that not only show company statistics but also recent hires, promotions, changes, and lists of employees closely connected with you.

Expanding your LinkedIn network

Whether you want to move up in your industry, look for a new job, start your own company, or achieve some other goal, one way to achieve these goals is to expand your network. LinkedIn provides the perfect tools to reach like-minded and well-connected professionals who share a common interest, experience, or group membership.

The LinkedIn Academy

The key to moving forward with LinkedIn is to learn how to use this amazing website to its full capacity.

 LinkedIn is currently the world’s No1 Professional Social Media Website. It is often called often called the Facebook of business.

 There are 135,000,000 people on LinkedIn and that number is growing at the rate of one new user per second and usage is up 800% compared with this time last year.

To fully benefit form LinkedIn, you need to understand how to use it from a marketing view point.

 The LinkedIn Academy, initiated by Steve Mills,  can offer you the following:

 1. Open workshops in small and informative groups:

 http://thelinkedinacademy.com/linkedin-workshop/

 2. Sign up to our weekly webinar based Fast Track Programme

 http://thelinkedinacademy.com/linkedin-workshop/linkedin-webinartraining/

 3. Sign up to our monthly video training website and train yourself and your team when you want and as often as you want for only £35.00 per month

 http://thelinkedinacademy.com/linkedinworkshop/

 4. Hire Steve Mills to undertake one to one coaching and mentoring for you and your team

 http://thelinkedinacademy.com/inhouse-linkedintraining/

 Further information

 For more information, contact Steve Mills on: 01635 592018