Limavady (from the Irish: Léim an Mhadaidh meaning "leap of the dog") is a market town in County Londonderry, Northern Ireland, with Benevenagh as a backdrop. It is 27km east of Derry and 23km south west of Coleraine. It had a population of 12,135 people in the 2001 Census, an increase of some 17% compared to 1991. In the 30 years after 1971 Limavady’s population almost doubled.

During the past 50 years the town has experienced sustained growth, related to significant development of modern industry and its perception as an attractive residential town. Limavady is a prosperous service centre for the Roe valley, but as a retail centre it is subject to increasing competition from Derry, Coleraine and to a lesser extent Ballymena. More about Limavady here >