Great Yarmouth has been a seaside resort since 1760, and is the gateway from the Norfolk Broads to the sea. For hundreds of years it has been a fishing port dependent on the herring fishery, and today it services offshore natural gas rigs. The town has a popular beach and two promenades. The town itself is on a thin spit sandwiched between the North Sea and Yare. It is home to the historic rows and the main tourist sector on the seafront.
The area is linked to Gorleston, Cobholm and Southtown by Haven Bridge and to the A47, A149 and A12 by the Breydon Bridge. Yarmouth has two piers, Britannia Pier and Wellington Pier. The latter of the two was demolished in 2005 and is currently being rebuilt as a family entertainment centre. Britannia Pier is home to the Britannia Theatre and a fair at the end of the pier.
The Time and Tide museum on Blackfriars Road which is managed by Norfolk Museums Service was nominated in the UK Museums Awards in 2005. It was built as part of the regeneration of the south of the town in 2003. Its location in an old herring smokery harks back to the town's status as a major fishing port. Sections of the historic town wall are located outside the museum.
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