Yellowtom Bradford

What is the long tail?
Although I am no Search engine Optimisation expert, there are a large team within our business who are & without trying to get technical or use any jargon just felt you should be aware how we actually concetrate on achieving the best results for you based on what people actually search for.

Most Internet Advertisers will not tell you about a thing called Long-tail search engine marketing which refers to the practice of attempting to draw visitors who are searching on infrequent queries to a site. The long tail has a very compelling advantage: it's where most of the traffic lies!

The interesting thing about search's long tail and the way that search queries work, is that the "tail" pictured above goes on indefinitely, and the sum of the frequencies of the lesser searched terms is actually greater than the sum of the frequencies of the more popular terms.  So, the majority of keyword traffic lies in search's "long tail."

Additionally, long-tail keywords are generally very specific. This can be a real advantage in search marketing, because often more specific, niche key phrases reflect higher buying intent (if one user types "cars" into a search engine versus another who types "2009 Mitsubishi Galant," who is more ready to purchase a car?).

Long Tail Search erm Examples:
Try these examples in Google for main categories – to assure you that we are trained to do this properly for you:

• Bridal Wear in Bradford
• Domestic Plumbers in Bradford
• Fencing Services in Bradford
• Groundworks in Bradford

NOW try these searches for ' long tail' other key word searches in Bradford.
Bradford - Branded bride shoes, veils, gowns and accessories, designer prom wear ranges, head dress styles
Bradford - Security Fencing, fencing panels, concrete gravel boards, fence sections, fenceposts etc
Bradford - Domestic Plumbers, Plumbing Problems, Plumbing Services, leaky taps, lead pipe replacement

Many people dont realise that 80% of Internet searches are made up of ' long tail ' searches and the remaining 20% is made up of main category searches.  Whilst we don't control the public searching and the phrases they search for, we do know what we are doing when it comes to aiming to cover searches that will find our advertisers.

This demonstrates how searches are tracked accurately and constantly updated at Yellowtom.