Yellowtom

Yellowtom`s promise to its advertisers is to ' maximise their exposure in the market place whilst at the same time saving them money on their advertising costs.` To do this Yellowtom provides the only combined form of On and Off Line marketing and uniquely links both forms together.

The Focal Point of this is the showcasing of the advertisers businesses  via the A4 editorial which displays their products and services and their offers via the Coupon. This creates a permanent presence locally, regionally, nationally and even internationally, 24/7, 52 weeks per year. You can not achieve this with newspaper advertising methods, it is simply not possible.

Yellowtom then attempts to drive visitors to their customers adverts ( the focal point ) on line via the Key Word Summary and the Coupon News internet marketing tool. This is called Organic Searching as opposed to Sponsored Searching which the Search Engines charge for. Yellowtom, being itself a search engine, is very good at this and obtains consistently good page rankings with the major search engines for its advertisers. This means that if people are searching On Line for our advertisers services and products, then there is a really good chance of them being seen.

However Yellowtom realises that  to maximise the benefits of the permanent presence of the A4 editorial  the Off Line marketing is just as important. It also appreciates that today 80% of people use vouchers and that after Job Sites, sites that offer coupons/vouchers are the most visited.

So Yellowtom has created an A4 double sided high quality gloss flyer which contains twenty two advertisers voucher offers. Yellowtom have then cleverly and uniquely linked each advertisers voucher offer to their own editorial, via the advertisers unique I.D. No, which is displayed on the Voucher offer.

So now the public that receive the flyers have options, they can cut out the offer and redeem it or they can go direct to the advertisers advert to look at the other products and services that they offer. They can then print off the offer or store it electronically for later use and they can even make use of the Email facility on the advertisers advert and tell their friends about the offers. Of course they are also able to return to the advert and print off further vouchers. Now this is what Yellowtom means about maximising exposure for their advertisers.

The leaflet drops are targeted  using Royal Mail so Yellowtom and the advertisers on the flyer can hit specific postcodes LOCALLY. A minimum of 10,000 homes and businesses are covered during each leaflet drop.

The Stats Package shows that visitors to advertisers sites can increase dramatically during a leaflet drop.  During a three week period in March 2010 an advertiser had 149 visits to his site. In the second week when a flyer was distributed  he had twice as many visitors than in the first and third weeks, an increase of 100%. At an advertiser cost of 1p per leaflet this is astonishing value for money.

During the same leaflet drop I received an Email from an advertiser telling me that he was getting an average of twenty five vouchers back a day, many from people who were new customers to him.

So you can now see how Yellowtom can maximise your business exposure and save you money. Convinced, why not call me on 01970 880962, thank you for reading this, Gerry